So what’s the best appetizer for beer?
Edamame is apparently the overwhelming No. 1 choice of the Japanese (with 40% of the votes). That’s according to an online poll by the Net Research. As a beer-drinker myself, I happen to agree. Edamame is green soy beans which are easy to prepare (or can be bought cooked). Take the stalks off the pods, put 1 tablespoon of salt into a pot boiling water, then boil the edamame for 3 to 4 minutes and you’re done.
Now the second most popular appetizer is the so-called “kakinotane“, which is made from mochi rice and coated with soy sauce. It is often mixed with peanuts and is also very popular among the Japanese beer drinkers.
September 1, 2008 No Comments
Beers for the younger generation
This fall, Asahi will start selling the Asahi Ginger Draft, a happoshu (low-malt beer) containing ginger extract. The 350ml can will sell for 160 yen. Not to be outdone, Kirin will also sell its Kirin Smooth, a lighter beverage with 4% alcohol. It will sell for 140 yen per 350ml can. The two new beers are aimed at the younger drinkers who tend to dislike the bitter taste of beer. August 17, 2008 No Comments
In terms of population, the 